Definition local search

The term 'Local Search' was adapted from the Anglo-Saxon region to the German language use. 'Local Search' describes the research for contact information of a company or a service provider within the regional environment.

The supposedly ne term 'Local search' does not stand for a new product in this connection: telephone book and directory assistance are the classic media for many years used by the consumer to gather information. The internet and mobile devices gain increasingly more importance today in this segment as well as in all media sectors.

Today’s local search is significantly more convenient than a couple of years ago due to the technological innovations and the versatile multimedia-based and interactive features connected. This is also the reason for the success of the digital directory assistance media. The range of information is more versatile today and e.g. search results can also be shown today by means of maps and aerial images with only a few clicks. A trade or service provider search can be limited very easy today to the personal regional social environment or the current location en route due to the radius search.